BriightCast: Insights from Inside a Visual Marketing Agency
Each week we’ll be taking a deep dive into what it’s like to work in and work with a visual marketing agency. Every episode you’ll be joined by Jess, Rob and Drew, and other members of the Bri!ght team while we run through the successes and pitfalls of agency life.
Episodes
Wednesday Feb 28, 2024
Getting Good Copy in Your Marketing with Andrew Boulton S03 E03
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
Welcome to the very third episode of BriightCast Season 3. In this episode, Rob, Jess and Drew are joined by copywriting author and all-round copy legend, Andrew Boulton, to discuss the power of copywriting in marketing and why it's still your best bet to memorable marketing.
The episode is full of industry insights as well as a look into the copywriting process for a working - and celebrated - copywriter.
Love what you listened to? Well, you can actually WATCH all podcast episodes here. Or check out more content by Briight here.
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
Welcome to the very second episode of BriightCast Season 3. In this episode, Rob and Drew are joined by marketing legend Joe Glover from The Marketing Meetup to discuss the power of community building and whether businesses should create one for their organisation.
The episode is full of industry insights as well as a peek behind The Marketing Meetup curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Wednesday Jan 31, 2024
Where Should Your Marketing Efforts Be in 2024? S03 E01
Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
Welcome to the very first episode of BriightCast Season 3. In this episode, Rob, Drew, and Jess delve into the trends they think will be hot and explore how they'll impact your marketing in 2024.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Wednesday Aug 16, 2023
Crafting Unforgettable Endings For Your Marketing Campaigns S02 E13
Wednesday Aug 16, 2023
Wednesday Aug 16, 2023
Welcome to the very thirteenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess delve into the importance of creating unforgettable endings. They explore why it's important for campaign success as well as how you can create one for your campaign.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Wednesday Aug 09, 2023
The Unfiltered Truth Behind Marketing Budgets S02 E12
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
Welcome to the very twelfth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess discuss the importance of having an appropriate marketing budget for your campaign. Within the episode, they look at the recent success of Barbenheimer and what lessons can be learnt from their marketing success.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Wednesday Aug 02, 2023
Have You Got Your Marketing Priorities Straight? S02 E011
Wednesday Aug 02, 2023
Wednesday Aug 02, 2023
Welcome to the very eleventh episode of BriightCast Season 2. In this episode, Rob, Drew and Jess talk about the importance of prioritisation in marketing and how it's crucial to maximise your efforts, especially when your marketing is in-house.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Wednesday Jul 26, 2023
Your Marketing Has 50 Milliseconds to Make an Impression S02 E10
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
Welcome to the very tenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess explore the principle of the 50 milliseconds rule and how to make those milliseconds count. Exploring how and where people's opinions could be tarnished and what steps you should put in place to make a good impression, immediately.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Wednesday Jul 19, 2023
Stop Being Seduced by Short Term Marketing Wins S02 E09
Wednesday Jul 19, 2023
Wednesday Jul 19, 2023
Briight are back in the hot seats for the very ninth episode of BriightCast Season 2. Within this episode, Rob, Drew and Jess compare short-term wins vs a long-term marketing strategy. They explore the dangers and advantages of short-term wins for your business and how implementing a longer-term plan will be the best thing you do for your marketing this year.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified curtain.
Love what you listened to? Well, you can actually WATCH the podcast here. Or check out more content by Briight here.
Thursday Apr 20, 2023
Breakout Of Your Creative Marketing Rut S02 E08
Thursday Apr 20, 2023
Thursday Apr 20, 2023
In the very eighth episode of BriightCast Season 2, Rob, Drew and Jess discuss how you can break out of a creative rut - like they have done many, many times.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts, and Dan talks about the latest shoots he’s been working on.
Love what you listened to? Well, you can actually WATCH the podcast here.
Wednesday Apr 12, 2023
Marketers, It’s Time To Up Your Video Game S02 E07
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
In the very seventh episode of BriightCast Season 2, Rob and Drew are joined by Briight’s production wizard, Dan, as they discuss how listeners can up their production and produce better quality videos. Within the episode, the team explore numerous tips, including set dress, audio, lighting and camera equipment to ensure your video content is top-notch!
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts, and Dan talks about the latest shoots he’s been working on.
Love what you listened to? Check out more content by Briight here or watch the podcast here.