BriightCast: Insights from Inside a Visual Marketing Agency

This is About to Get Personal(ised) S02 E06

In the very sixth episode of BriightCast Season 2, Drew returns to join Rob and Jess in their discussion on personalised marketing. The team explore the good, the bad and the ugly of how businesses have used personalised marketing and how you can implement personalisation to your strategy.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Visual Branding is EVERYTHING in Marketing S02 E05

In the very fifth episode of BriightCast Season 2, Rob and Jess are joined by Briight's senior designer, Ben, to discuss the importance of having a strong visual identity. Within the episode, the team discuss what a "visual identity" is and ways you can improve yours to build a strong base for your content.
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts, including Ben talking about recent design projects he's been working on. 
Love what you listened to? Check out more content by Briight here or watch the podcast here.

You’ve Got to Change Your Marketing Content! S02 E04

In the very fourth episode of BriightCast Season 2, Rob and Jess are joined by one of Briight's editors, Charlie, to discuss the rapidly changing world of content creation. The team explore how content is changing, the way platforms are adjusting to support these changes, and why your business needs to keep up to date (or do you?)
As always, the team will catch you up on studio life, their latest projects and their own marketing efforts, including Charlie talking about what it's been like to join the Briight gang. 
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Your Marketing Content Isn’t Working S02 E03

In the very third episode of Season 2, Rob, Drew and Jess look at some key reasons why your marketing content is failing. The team explore common problems as well as how to address them to ensure your content is fit to smash your marketing goals. 
As always, the team will catch you up on studio life, their latest projects, and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Is Influencer Marketing Worth It? S02 E02

In the very second episode of Season 2, Rob, Drew and Jess look at one of the biggest paid marketing streams currently in the industry. The team explore the pitfalls of influencer marketing and where businesses need to be careful, as well as the benefits and how you can implement it into your marketing strategy.
As always, the team will catch you up on studio life, their latest projects, and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Let’s Slide Down the (Video) Marketing Funnel S02 E01

In the very first episode of Season 2, Rob, Drew and Jess look at the importance of a video marketing funnel and how your business can use one. They walk you through each stage of the funnel, giving examples of types of videos that would appear in each stage and how these video help nurture your audience into leads.
As always, the team will catch you up on studio life, their latest projects, and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Christmas Marketing Tips to Help you Sleigh S01 E13

In the very thirteenth BriightCast episode, Rob, Drew and Jess look at their favourite Christmas ads and discuss what we can learn from them - including tips for SMEs. Within the episode, the team give tips and tricks on what to do with your marketing around Christmas and how to make the most of your holiday budget.
As always, the team discuss what they've been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.
P.S. We'd like to wish you Merry Christmas and a Happy New Year 🎅
Love what you listened to? Check out more content by Briight here or watch the podcast here.

How to Kickstart Your Marketing in 2023 With a Bang S01 E12

In the very twelfth BriightCast episode, Rob, Drew and Jess take a look back at 2022 and look at their favourite projects and memories from the past year. The team also discuss how to kickstart your 2023 with a killer marketing strategy and how to prep for the year ahead.
As always, the team discuss what they’ve been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Marketing: The Only Way Is Ethics S01 E11

In the very eleventh BriightCast episode, Rob, Drew and Jess look at the good, the bad and the ugly of ethical marketing campaigns. With this year's world cup in full swing, the team look at popular campaigns launched for the world cup, Toms #WithoutShoes campaign and other well-known ethical campaigns to help businesses know how to implement ethical campaigns appropriately. 
As always on BriightCast, the team look at what they’ve been on this week and give you a peek behind the curtain of a visual marketing agency.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Is It Time to Hit F5 on Your Marketing Content? S01 E10

In the very tenth BriightCast episode, Rob, Drew and Jess look at the importance of refreshing your content. Within the episode, they look at when you should revitalize your website, showreel and branding to ensure they're on-brand and up-to-date while utilising your market budget. 
As always, the team discuss what they’ve been up to in the studio this week, catching you up on their latest projects and their own marketing efforts, including an interesting call with Google.
Love what you listened to? Check out more content by Briight here or watch the podcast here.