BriightCast: Insights from Inside a Visual Marketing Agency

Keep it Simple Stupid S01 E09

In the very ninth BriightCast episode, Rob, Drew and Jess discuss the importance of refining your marketing message. Within the episode, they outline the dangers of mixed messaging and explore easy ways to ensure your message is clear and simple.
As always, the team discuss what they’ve been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Why So Serious? How to Market Serious Clients and Subject Matter S01 E08

In the very eighth BriightCast episode, Rob, Drew, and Jess look at how to market serious companies and topics. They take a deep dive into the importance of correct positioning and give their top tips to marketing weighty topics.
As always, the team give you a peek behind the Briightified curtain and discuss insights from inside a visual marketing agency.
Within the episode, we discuss charities we've been working with, which cover topics around sexual assault and child trafficking. If you are affected by any of the topics discussed in this episode, the following links can provide guidance and support:
https://www.meninadanca.org/
https://www.safeandsoundgroup.org.uk/
https://sexualabusesupport.campaign.gov.uk/
 

Why Knowing Your Marketing Budget Matters More Than You Think S01 E07

In the very seventh BriightCast episode, Rob, Drew and Jess discusses what they've been up to in the studio, including tight client deadlines, onboarding clients and a new sales pack.
And this week the team take an in-depth look at the topic of budget, explores the importance of budget and gives advice on the all-important question: "How do I ask my client for their budget".
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Avoiding the Biggest Marketing Mistake We all Make... Consistency S01 E06

In the very sixth BriightCast episode, Rob, Drew and Jess look at Marc Jacobs' Perfect ad, a genius production method called Frame Remapping and how Rob jumped in on a last-minute shoot to help a client.
Throughout this Halloween special the team share industry insights into how you can share content consistently and overcome common sticking points that can arise.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Is Swearing in Marketing a Bit $h!t? S01 E05

In the very fifth BriightCast episode, Rob, Drew and Jess discuss if TikTok Now will last longer than Clubhouse, why we don’t pitch at Briight and a last-minute shoot that Rob had to do solo. The team also look at swearing in marketing, if it’s needed and how businesses could use it wrong.
As always, the team discuss what they’ve been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Is Creative AI a Threat or a Gift? S01 E04

In the very fourth BriightCast episode, Rob, Drew and Jess look at counter-intuitive consideration windows, how to avoid project drag and submit their own auditions to become Tesco’s new self-check-out voice. In this week's main topic, they take a look at creative AI within marketing and content creation (including some creepy examples from Rob) and whether it’s something to worry about, or something to enhance into your strategy.
As always, the team discuss what they’ve been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Learning From an Expensive Mistake That’s Easy to Make S01 E03

In the very third BriightCast episode, Rob, Drew and Jess look at the ABCDs of storytelling, Sheba’s side marketing tactics and how much verisimilitude can impact your content.
And this week the team takes a deep dive into ways to tell existing clients about your other services and why you shouldn’t be “too British” about it - an expensive mistake we made this week.
Love what you listened to? Check out more content by Briight here or watch the podcast here.

Homepage Video Lessons From The Master MINI E01

In our very first BriightCast Mini, join Rob, Jess and one of Briight's top talents, editor Joe Thomas, as they take you through what makes a great homepage video, how you can approach structure, pace and messaging, and how to get past the sticking points.
Listen to their insights from recently shaping their own homepage video - and the hundreds they've created for clients over the years.
Love what you listened to? Check out more content by Briight here.
 
 

Attention Spans Are Getting Shorter... and Longer? S01 E02

In the very second BriightCast episode, Rob, Drew and Jess look at OOH advertising, meme marketing and give a sneak peek of Drew's first ever podcast. There's an in-depth look at the new research and myths around attention spans and how to use attention spans to your power and stay omnipresent on social platforms.
As always, the team discuss what they've been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.
Love what you listened to? Check out more content by Briight here.

Where’s The Funny? S01 E01

In the very first BriightCast episode, Rob, Drew and Jess look at Monopoly's new billboards, their new Nintendo Switch game trailer shot in the studio, and they answer one of the big questions in marketing: Where's the Funny?
Throughout the episode the team share industry insights into how your business can inject funny into your marketing and where you may find sticking points achieving funny - and what to do to overcome them.
Love what you listened to? Check out more content by Briight here.